**Has the iPhone become boring for Apple? A Deal with Google to Add AI**
In today’s fast-paced tech world, it’s not surprising that even the biggest players like Apple are constantly looking for ways to stay ahead of the curve. In a recent development that has left many scratching their heads, Apple and Google are reportedly in talks to collaborate on integrating Google’s artificial intelligence model into future iPhones. This move has raised questions about the state of innovation at Apple and whether the iPhone has become stagnant in terms of new features and capabilities.
**The Reports and Speculations**
The first report of this potential collaboration came from Bloomberg, with subsequent reports from The New York Times and The Wall Street Journal corroborating the news. While phone makers are increasingly turning to generative AI for new advancements, Google’s recent mishaps with its own AI model, Gemini, have raised concerns about the potential risks and challenges of integrating such technology into smartphones.
**The Role of Generative AI in the Future of iPhones**
As Apple gears up for the release of iOS 18 later this year, the incorporation of generative AI into the operating system could be a game-changer for the iPhone lineup. With rumors swirling about the lack of major hardware advancements in the upcoming iPhone 16, the focus on software innovations is becoming more crucial than ever. The introduction of Google’s Gemini AI model could be a strategic move by Apple to enhance the user experience and differentiate its products in a highly competitive market.
**Apple’s AI Strategy and Recent Acquisitions**
While Apple has been relatively quiet about its AI initiatives, recent acquisitions of companies like Darwin AI and the development of its own generative AI model, mm1, indicate that the tech giant is actively investing in AI research and development. By focusing on on-device AI processing and privacy, Apple is emphasizing its commitment to protecting user data and ensuring a seamless user experience.
**Potential Partnerships and Competition in the AI Space**
In addition to Google, Apple has reportedly explored partnerships with other AI companies like OpenAI to leverage their technologies in future products. With Microsoft and Samsung also making strides in the generative AI space, the competition is heating up as tech companies vie for market dominance and innovation leadership. The integration of generative AI tools into smartphones, laptops, and other devices is reshaping the way we interact with technology and enhancing the capabilities of our devices.
**Challenges and Considerations for Apple**
Despite the potential benefits of incorporating Google’s Gemini AI into iPhones, there are also significant challenges and risks to consider. The recent controversies surrounding Gemini, including inaccurate and offensive results generated by the AI, highlight the ethical and practical considerations that come with integrating advanced AI technologies into consumer products. Apple must tread carefully to ensure that user privacy is protected and that the AI tools are used responsibly to avoid potential backlash and controversy.
**The Future of AI on iPhones**
As we await further updates on Apple’s AI plans and potential collaborations with Google and other partners, one thing is clear: the future of AI on iPhones is promising but also fraught with challenges. The ability to leverage cutting-edge AI technologies to enhance user experiences and drive innovation is a key priority for tech companies like Apple as they strive to stay ahead of the competition and deliver groundbreaking products to consumers.
**Conclusion**
In conclusion, the potential partnership between Apple and Google to integrate generative AI into future iPhones represents a significant development in the tech industry. While the collaboration could lead to exciting new capabilities and features for iPhone users, it also raises important questions about privacy, ethics, and responsibility in AI development. As we look ahead to the release of iOS 18 and the next generation of iPhones, it will be fascinating to see how Apple navigates the challenges and opportunities presented by AI technology and sets the stage for a new era of innovation in the smartphone market.
Google = Censorship and misinformation.
Apple kept the AI Processor in it's Silicon Processors. They probably projected the advancement of GenAI at that time. So it's about time that they will introduce the software for it. Good Luck.
Not Good! One of iPhone's attractions is that it's more secure due to it's insular app system. Google just wants your info. Not Good!
Apple never created anything, they always copy things from other companies and say they did it, Apple is the biggest shame and scam of all tech companies, and there are people who still buy that trashy products.
Mrs. Columbo, great job for the great info,
Google should trade Apple Youtube for iMessage. I'm surprised Google has not done this. Apple is happy to block Apps getting onto Googles own Android.
Steve Jobs must move in his grave looking at how far behind his “software company” Apple has fallen. Lost the AI race before it even started
IPhone will get gemini before pixel 8😂
The iPhone has always been that booring that they need help from competitors. That's why they copy so much snd still manage to make people belive it's new tech. That's what Apple do.
The competitors litteraly builds the iPhone…
I don’t want it on the iPhone no way
Is this video overdramatic, or is it just me?
that Long pause said it all…"not behind" right
"Generative AI" sounds a lot like "self-driving cars." Nice idea, but always limited and so not to be completely trusted or relied upon. Self-driving cars are limited by their sensory inputs and ability to respond to situations. AI is limited by the info in the database it uses to create its responses, and its lack of intuition. So, AI will be handy, but limited. It will always be just a program.
Government pressure is now working on Apple.
I use copilot.
i dont understand why google cant create an ecosystem like apple with its devices now the software is great. they are lacking in hardware. tensor is not that great as the m chips or the others
🎯 Key Takeaways for quick navigation:
00:13 📱 Apple and Google are in negotiations to potentially integrate Google's artificial intelligence model into future iPhones.
01:23 🤔 iOS 18 is anticipated to incorporate generative AI, potentially overshadowing hardware advancements in the next iPhone.
02:18 🍏 Apple's approach to AI, particularly generative AI, has been relatively secretive, but recent acquisitions and research papers suggest advancements in this area.
03:26 💻 Apple is exploring partnerships not only with Google but also with other companies like OpenAI to enhance its AI capabilities.
04:50 🔒 If Apple integrates Google's Gemini AI, privacy concerns arise, necessitating strict controls over data sharing and generation limits to maintain user privacy.
05:19 ❌ Recent criticism of Google's Gemini AI highlights concerns over inaccuracies and offensive results, posing potential risks for Apple if integrated into iPhones.
06:43 💰 Integrating Gemini into Apple devices could potentially make it the most widely used AI, benefiting both companies financially, but Apple may prioritize user experience and privacy.
Made with HARPA AI
More like auto photoshop than ai
I don’t need no stinking ai on my iPhones. If they try to force it on me I will go back to rotary phone.
Zero interest in generative AI, but if Apple could make Siri actually work properly, that would be nice.
It afraid of being cancelled 😂😂😂😂
Samsung phones typically arrive at the beginning of the year while Apple phones arrive in the fall. So of course Samsung will have released AI before them. But until the new Apple phones arrive, who’s to say that Samsung did it better? We don’t have the new release yet
Iphone is quickly becoming the best Android OEM on the market. 😂
No google should not give apple anything. Apple is too selfish
I might as well get an S24 Ultra if apples doing this to the iPhone 💀
We'll be seeing videos of Apple's Ai or lack thereof in a few months. All the headlines will read, "New reports suggest Apple may not be using Google Gemini after all".
presenter is too enthusiastic can’t deal
I love watching these updates I grew up watching your videos back in 2013.
Problematic AI. Leftist double speak
If they're manipulating images, what else are they manipulating
First that messy Safari to add feature of searching by image
Apple's API will be good only for censoring NSFW content, or blocking offensive language. Nothing more can be expected.
apple would buy anthropic if they were smart
Not interested in AI.
Not interested in Google being on my device.
I just don't understand what's the plan for google ai if Apple is developing their own? Use it in the tmean time until apples ai is ready?
Skynet approves
Diversify my camera roll
Gemini is a girl
Apple has fallen so far back behind that I'm not sure that it'll catch up with Google (Gemini) or Microsoft (CoPilot). Greedy Tim Crook has had a complete lack of vision when it comes to AI and failed to push for Siri to keep its pace with OpenAI's ChatGPT. Kind of reminds me how egg-head Ballmer failed to see the opportunity in developing a mobile OS for smartphones.
iPhone is boring AF
Hats off to Microsoft
I think you missed a huge point. The reason for Apple going for partners is that there’s legislation in place in different countries that require approval for the use of AI, and each country has their own requirements. Apple can avoid developing their AI around all the rules each country has and focus only on their major markets for local models, and then rely on their partners for other countries where they are still seeking approval and where their models don’t meet requirements
I remember when they started with Intel based computers but today we have M1,M2,M3… We know Apple, maybe they want to try while building their perfect AI
I prefer Cortana for AI on iPhone
Its strange the bad brother of apple is winning after all
Samsung did this
It's the genius approach that openai took that made it so great. They knew q&a format was a root source. They knew a simplified and bs-free interface was irresistible to interact with, allowing them to scope the massive dataset to data that humans actually care about foremost – categorizing it, filtering it. This is why you see the other big names trying everything they can to push out their own version of a chatgpt. They need mass user interactions for rlhf. The geniuses over at openai are certainly of a different breed; like they could see the future or something. Just incredible. Also why apple is 100% bluffing here. Just look at gemini, born of the company that everyone thought would surly be the leading party; what did they come later at? Rlhf. It's missing and they have been grappling with it; the recent news is an indicator of an unrefined model, not 'woke'. And unless someone cracks the self-learn problem anytime soon, this is the only move… it's most likely far away though.
Why even buy an iPhone when Apple is putting more google apps in it. Just buy a pixel or Samsung phone.
c'mon apple… you're supposed to be better than that 🤦♂