Which One is Right for Your Business?
For many contact centers and businesses, IVAs (Interactive Virtual Assistants) offer a better way to keep up with customer expectations and demands compared to IVR (Interactive Voice Response) systems. This is mostly due to the fact that IVA tends to offer superior benefits and incorporate more of the latest technologies — including AI-enhanced features, customer relationship management (CRM) integrations, and real-time voice responses with a focus on dynamic call routing and self-service.
Nevertheless, traditional IVR still serves a purpose for the contact centers of many businesses and organizations despite how it can be considered outdated.